Account-based marketing and SEO may be some of the core tactics of B2B marketing, but both TikTok and Instagram Reels can also be potent tools for B2B companies. TikTok is long past the days where it was just a place for dance challenges and lip-sync videos. It’s now home to 1.5 billion active users across the globe. Instagram Reels, on the other hand, boasts over 2 billion active users each month. While both platforms are natural fits for consumer brands in the beauty, food, and fashion space, you’ll be surprised at how B2B brands are engaging with these platforms effectively and creatively. Here are some of our favorite examples of how B2B businesses are harnessing the power of both TikTok and Instagram.

Video is not the only option for effective communication, but it’s a powerful tool for a litany of business issues. Whether you’re making public announcements or sharing your rebrand after a restructuring, you should absolutely be thinking about how video can help you elevate and bring to life what messages you are trying to convey. Here are a few exemplary ways brands and companies have leveraged video to activate their communications:

In today’s corporate landscape, crisp and effective communication is of paramount importance. As businesses work to engage with stakeholders, attract clients, and expand their brand presence, video has become an all-the-more powerful tool for evoking and reinforcing...

Knowing which metrics to track and analyze is crucial for measuring the success of B2B video marketing efforts. Here are some metrics that could matter when it comes to your next video campaign.

You keep hearing that video is integral to B2B marketing strategy, but the question is where and how to share it to get the most impact? Take a look at our guide to delve into the intricacies of B2B video distribution, exploring where and how to strategically share...

There’s no reason B2B marketing has to be boring and dry. In fact, aiming for the opposite by creating emotion and feeling can ensure that your business objectives are delivered in a way that creates a lasting impact. Elevate your B2B marketing from the mundane to the...