Novelis

MARKETING OBJECTIVE:

Activate the Novelis brand promise of sustainability and a the continuous ‘life cycle’ of the aluminum can in partnership with Mercedes Benz Stadium and Atlanta Falcons through quality, energetic messaging in order to bolster mission awareness.

CONTENT SOLUTION:

Capture the Novelis narrative in a cinematic way by showcasing different settings of real life people/scenarios actively choosing to recycle and decrease the carbon footprint.