by trisha pintavorn | Jul 14, 2025 | Uncategorized
It’s a rapidly changing world for B2B marketers. New tools, shifting buyer behaviors, and advancing technologies are reshaping how brands connect with decision-makers. And thanks to advances in AI, machine learning, and analytics, video is becoming more personalized,...
by trisha pintavorn | Apr 15, 2025 | Uncategorized
Video marketing can be game-changers for businesses—when done right. The problem? Too many video assets are too long, too vague, or just plain forgettable. If your video isn’t turning viewers into customers, here’s a few quick tips on how to fix that! 1. Hook Them in...
by trisha pintavorn | May 31, 2024 | Uncategorized
Internal comms doesn’t have to just be emails and memos–video can add that touch of flavor to your corporate communications strategy that you’ve been looking for. But how do you measure success? Here are some key video metrics that could be useful for you to...
by trisha pintavorn | May 2, 2024 | Uncategorized
There are endless opportunities to succeed when it comes to your video marketing strategy, so don’t let these common mistakes trip you up. Here are some ideas to chew on before you embark on your next video campaign. 1. Not incorporating any personality...
by trisha pintavorn | Apr 26, 2024 | Uncategorized
Account-based marketing and SEO may be some of the core tactics of B2B marketing, but both TikTok and Instagram Reels can also be potent tools for B2B companies. TikTok is long past the days where it was just a place for dance challenges and lip-sync videos. It’s now...
by trisha pintavorn | Apr 17, 2024 | Uncategorized
Video is not the only option for effective communication, but it’s a powerful tool for a litany of business issues. Whether you’re making public announcements or sharing your rebrand after a restructuring, you should absolutely be thinking about how video can help you...