BNB blog

In the quickly changing world of B2B marketing, video has become a potent tool for engaging customers, building brand awareness, and driving business growth. As businesses continue to seek new ways to connect with key decision-makers and effectively communicate their value propositions, video has become an integral component of any comprehensive marketing strategy. Take a closer look at why video is so vital to B2B marketing.

What is it that sets your company apart? Your brand is the way you present your work to the world. It’s more than just a logo and a set of fonts—it’s, according to advertising guru David Ogilvy, the “intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation, and the way it’s advertised.” In short, it’s the way a potential customer can differentiate between your company and your competitors. Here are a few examples of how video can enhance a brand’s mythos and identity.

Are you using customer testimonials to their maximum potential? A customer testimonial is an endorsement of your company’s service or product. They are excellent tools used towards building customer trust and can positively influence your future customer’s purchasing...

Internal comms doesn’t have to just be emails and memos–video can add that touch of flavor to your corporate communications strategy that you’ve been looking for. But how do you measure success? Here are some key video metrics that could be useful for you to...

There are endless opportunities to succeed when it comes to your video marketing strategy, so don’t let these common mistakes trip you up. Here are some ideas to chew on before you embark on your next video campaign. 1. Not incorporating any personality...

Account-based marketing and SEO may be some of the core tactics of B2B marketing, but both TikTok and Instagram Reels can also be potent tools for B2B companies. TikTok is long past the days where it was just a place for dance challenges and lip-sync videos. It’s now home to 1.5 billion active users across the globe. Instagram Reels, on the other hand, boasts over 2 billion active users each month. While both platforms are natural fits for consumer brands in the beauty, food, and fashion space, you’ll be surprised at how B2B brands are engaging with these platforms effectively and creatively. Here are some of our favorite examples of how B2B businesses are harnessing the power of both TikTok and Instagram.