Video marketing can be game-changers for businesses—when done right. The problem? Too many video assets are too long, too vague, or just plain forgettable.
If your video isn’t turning viewers into customers, here’s a few quick tips on how to fix that!
1. Hook Them in the First 5 Seconds
People scroll fast. With any video you’re creating, if you don’t grab attention immediately, they’re gone. Start with bold visuals, a surprising stat, or a question that speaks to their pain point. DoorDash opens up this ad with a shot of a woman looking at food left out on the counter like she’s just seen a ghost. The narrator then ominously says, “While you were away, there were some….developments,” hooking the viewer immediately. They take an everyday problem anyone might have—unwanted pests—and show how DoorDash can be the solution in a humorous way.
2. Keep It Simple
A common mistake? Trying to explain everything you offer in one video. The best videos focus on one idea and make it crystal clear. Cut the jargon, keep the script tight, and stick to 60–90 secondsmax. This brief case study video from Mailchimp shares how it can enable small businesses and nonprofits to reach their customers, but instead of cramming every feature into the video, the video simply focuses on the tagging feature in an informational yet entertaining way. There can be time in other parts of the buyer’s journey to talk about other features—no need to share every little thing now.
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3. Show, Don’t Just Tell
Words alone won’t cut it. Your visuals should do the heavy lifting. Use animations and real-life scenariosto bring your message to life. Instead of saying “Our tool is easy to use,” show someone using it effortlessly. Salesforce shows how each department in a business can use their CRM, and even weaves in how a hypothetical customer could be touched by Salesforce at every step of their purchase.
4. End with a Clear CTA
What’s the next step? Should viewers book a demo, sign up for a free trial, or download a resource? Be direct. This excellent ad from monday.comuses humor to explain how their CRM can change your business, and in the end, asks users to download a free trial to give it a try today.
