It’s a rapidly changing world for B2B marketers. New tools, shifting buyer behaviors, and advancing technologies are reshaping how brands connect with decision-makers.  And thanks to advances in AI, machine learning, and analytics, video is becoming more personalized, scalable, and measurable than ever before. Keep reading to see how video marketing factors into the future.

Video marketing can be game-changers for businesses—when done right. The problem? Too many video assets are too long, too vague, or just plain forgettable. If your video isn’t turning viewers into customers, here’s a few quick tips on how to fix that!

AI is having a transformative impact on so many aspects of our society, including how we approach video production. From scriptwriting to post-production, AI is changing processes, complementing human creativity, and opening new doors for creators. Take a look at a few ways in which AI is making video production simpler.

Video production remains at the heart of engaging audiences and driving business results. But with technology advancing at lightning speed and consumer preferences shifting just as quickly, what will video production look like in 2025? From AI-powered tools to...

Creating impactful video content for your B2B marketing strategy doesn’t have to be complicated or costly. Here are a few practical tips and tricks to make your video strategy straightforward, engaging, and effective!

Sustainability has become a core tenet for many companies. Video is one of the most powerful tools available to convey complex sustainability initiatives in an engaging and informative way. Take a look at how some leading brands are using video to share their sustainability stories with key stakeholders, with practical examples to inspire your next campaign.

In the quickly changing world of B2B marketing, video has become a potent tool for engaging customers, building brand awareness, and driving business growth. As businesses continue to seek new ways to connect with key decision-makers and effectively communicate their value propositions, video has become an integral component of any comprehensive marketing strategy. Take a closer look at why video is so vital to B2B marketing.

What is it that sets your company apart? Your brand is the way you present your work to the world. It’s more than just a logo and a set of fonts—it’s, according to advertising guru David Ogilvy, the “intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation, and the way it’s advertised.” In short, it’s the way a potential customer can differentiate between your company and your competitors. Here are a few examples of how video can enhance a brand’s mythos and identity.

Are you using customer testimonials to their maximum potential? A customer testimonial is an endorsement of your company’s service or product. They are excellent tools used towards building customer trust and can positively influence your future customer’s purchasing...

Internal comms doesn’t have to just be emails and memos–video can add that touch of flavor to your corporate communications strategy that you’ve been looking for. But how do you measure success? Here are some key video metrics that could be useful for you to...