Brand Storytelling That Generates Results.
Bread n’ Butter is uniquely equipped to produce video content in the grocery & CPG space. Our deep understanding of food brand marketing, the constantly evolving consumer decision-making process, and a grocery landscape filled with partners, promotions, and products all vying for shelf-space provides us with the perfect perspective from which to develop compelling video content solutions that drive real business results.
US internet users 18 - 55 research CPG brands / products through video
US internet users 18 - 55 research CPG brands / products through social media
People will do their grocery shopping online in the next 5 - 7 years
People research a CPG product before making a purchase at least some of the time
The Challenge – Produce engaging digital recipe videos that capture the attention of Sanderson’s target audience in a crowded and noisy social media space, utimately driving retail business.
The Solution – Create & distribute simple, high quality video recipes that are consumable in a non-audio environment and stylized to be indicative of the product and/or brand.
The Client – Sanderson Farms Chicken / BBDO Atlanta
The Challenge – Targeting a younger, more mobile-savvy consumer, Kroger wanted to showcase its new in-store offerings that favor fresh, ready-made products.
The Solution – Created a video series with a long shelf-life that leveraged brand ambassadors interacting with products and in-store offerings, formatted for distribution on digital & broadcast channels.
The Client – Kroger
The Challenge – Increase awareness & reach of Yankee Trader’s popular restaurant-originated heat-at-home grocery product, and attract interest from grocery buyers in order to increase distribution footprint.
The Solution – Produce digital video content that mixes storytelling with recipe and food products in order to showcase authenticity and drive hunger simultaneously.
The Client – Davio’s/Yankee Trader Seafood
The Challenge – Enhance seasonal promotions and contests using an influential industry spokesperson.
The Solution – Leverage the large social media following of a notable & influential chef to drive organic reach and add credibility & relevancy.
The Client – Sanderson Farms Chicken/BBDO Atlanta