Dynamic Food + Beverage Content & Storytelling

Content Can Be Complicated We Make It Simple

So many of Patrick Henry’s partners are facing the challenge of how to navigate the video content / storytelling space that’s become critical in a highly competitive atmosphere. Casual dining brands are grappling with how to efficiently tell their stories, on what platforms, for how long, and how to distribute in a way that affect visitation and volume. PHCP & Bread n Butter Content Studio can create an effective, scaleable video content studio.

Our experience working with national food & beverage brands for the better part of a decade make us uniquely qualified given our understanding of this space and ultimately a great partner on behalf of Patrick Henry.

We see our objective as two fold: proactively provide your partners with cutting edge marketing and video content opportunities, and increase consumer visitation ultimately driving food & beverage consumption occasions.

Bread n’ Butter Content Studio is uniquely equipped to provide a complete content solution to the foodservice industry. Having built one of the most popular and engaging food media brands that solely promotes all aspects of restaurants, we understand the challenges, opportunities and most effective ways to create an appetite, communicate, and build relationships within today’s restaurant landscape.

WHY VIDEO & BNB?

“We have really enjoyed our ongoing partnership with Bread n’ Butter, and they have delivered above and beyond our expectations. The company created extremely high quality and incredibly entertaining video content, and never lost sight of the business objectives of the project.”

 

SEBASTIEN SILVESTRI

Vice-President of Food & Beverage Las Vegas Sands

Food-related content and knowledge of the subject dramatically impacts spending habits. And the fact that food content can be created at such a fast pace, and is typically evergreen, makes it extremely valuable.

Adweek

4 Reasons Why Food Is Exploding as the Perfect Marketing Medium

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By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. (Cisco)

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Of all video plays are on mobile devices. (eMarketer)

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Social video generates 1200% more shares than text and image content combined. (G2 Crowd)

On average, people spend 2.6x more time on pages with video than without. (Wistia)

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Of executives say they would rather watch a video than read text. (Wordstream)

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Of Facebook videos are watched without sound, while 60% of Instagram Stories are watched with the sound on. (Instagram)

CONTENT SOLUTIONS 

Digital Video Network

The Solution – Build a versatile video library for use on property, on digital signage, and on social channels as well to market the amazing culinary offerings. 

The Client – Caesar’s Entertainment

Reasoning  – Being able to tap into celebrity chefs and create evergreen storytelling is incredibly valuable for prospective customers and on property guests

 

Digital Recipe Content

The Solution – Produce digital video content series of menu items, emphasizing a playful tone with graphics / text to drive awareness and visitation of new items

The Client – Southern Comfort

Video library / In room TV network

The Solution – Film every F&B outlet and multiple entertainment venues to build out a signature hour block of programming that will air in room on property, in addition to dozens of social & digital assets. 

The Client – The Strat Las Vegas

Why – Property underwent major re-brand, needed to create efficient, rich video library to educate on property guests and market it for years to come

Authentic Storytelling

The Solution – Digital video series celebrating the people that makeup the heart & soul of the restaurant- the longest serving employees and their customers.

The Client – Waffle House

Timely, social friendly content

The Solution – Build out assets optimized for viewing on smartphones and in airport video boards that drive messaging about food & beverage holidays

The Client – Hartsfield Jackson International Airport

Ziosk | Beverage messaging

The Solution – Video series of non-audio food & wine pairing vignettes formatted for Olive Garden’s in restaurant technology platform, Ziosk.

The Client – Olive Garden 

Branded Entertainment

The Solution – Video series to celebrate a new normal of tailgating at home “Home-gating,” while integrating local sport stars to tie into the Georgia conversation. 

The Client – Miller Coors & Tower Beer, Wine & Liquor

Digital Storytelling

The Solution – Create videos that are optimized for both non-audio viewing and maximizing real estate on smartphones.

The Client – Bad Daddy’s

Social Optimized Content

The Solution – Produce content for multiple applications and viewing environments (non-audio, short attention span, etc.)

The Client – Larceny Bourbon & Scream’n Nuts