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Content Marketing

[kon·tent mahr·ki·ting] -Noun: Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

At Bread n’ Butter, we believe that your customers don’t care about you, or your list of product features…

They care about themselves, and their wants and needs. That said, we believe in creating video content that adds value to our partners’ target demographic by being relevant (what is more relevant today than dining out, food, cocktails, etc.), entertaining/informative, and ultimately engaging.

With over 20 years in the “media business”, first in sports radio and most recently in the creation and development of broadcast TV shows, we understand the power of “story” and the art of creating content that will cut through the clutter and drive results, whatever the KPI may be, for our brand partners.

“Content builds relationships. Relationships are built on trust. Trust drives revenue.”

~ Andrew Davis, Author of Brandscaping

“[Content Marketing] is all the marketing that’s left.”

~ Seth Godin

“Content marketing is like a first date. If all you do is talk about yourself, there won’t be a second date.”

~ David Beebe, Vice President, Global Creative + Content Marketing, Marriott International