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Airport Video Content Marketing

The nature of the airport business is changing…

Fasten your seat belts, folks. Airport dining is taking off…

  • This shift in airport dining has pushed food and beverage revenues at the top 50 domestic airports to over $3.8 billion. The average food and beverage expenditure per passenger jumped by 14 percent between 2009 and 2012 alone, and continues to grow year over year.
  • Longer security lines and delayed flights have pushed traveler dwell time to a whopping hour and 20 minutes on average.
  • With more “local restaurant brands” being brought into airports, an education needs to take place to tell their story about cuisine, background, etc. Unfortunately, the perception of airport dining hasn’t changed with the introduction of new, quality options utilizing local chef inspired brands. Airports need to leverage their access to a captive audience and educate travelers in a way to increase capture rate to ultimately boost non-aeronautical revenues.

Bread N’ Butter creates first airport content marketing program with Hartsfield-Jackson Airport

skift.com – September 2015

As both new and aging terminals across the world contemplate how to market their improved food and beverage options, a video producer at Atlanta’s Hartsfield-Jackson Airport will add another perspective to personalized airport marketing later this year. Launching in November, Bread N’ Butter Productions, a video content marketing company based in Atlanta, will introduce a new video marketing program for food and beverage offerings at the airport. Read More >

 

Time to Have a Second Look at Airport Advertising

skift.com – May 2015

Airports Council International (ACI) once urged its members to aim to generate at least 50% of its revenues from non-aeronautical sources and while it is not so doctrinaire today it still recommends that they maximise that potential wherever possible. While some exceed rather than merely achieve that figure many others fail to match it altogether. The search is on to find new and innovative methods of increasing these revenues. One of the most promising is airport advertising though in too many cases it is a side issue and is even overlooked altogether on occasion. Read More >

 

60%

of travelers watch video before making a destination decision

YouTube

has grown to become the second most popular search engine behind only Google

50%

of all mobile website traffic is video-driven

8 Billion+

video views take place on Facebook every day