Influencer Marketing

[In·flu·enc·er mar·ket·ing] | Noun: A nonpromotional approach to marketing in which brands focus their efforts on opinion leaders, as opposed to direct target market touchpoints.

A good influence

At Bread n’ Butter, we’ve been using influencer marketing since long before it had a definition. It only makes sense. Consumers are as obsessed with food as they are with the celebrity lifestyle that surrounds it. Big name chefs, seeing and being seen at the hottest spots in their city – it’s all part of the food and dining scene, and your consumers want to be a part of it.

Well, we’ve got ins with the celebrity chefs and restaurants your consumers are crazy about, and we’re not afraid to use them.

By leveraging the relationships we’ve built with high-profile chefs, restaurateurs, and bar owners – and by activating their massive audiences –  we can get your products or services into the hands of a far-reaching industry influencer.

Today, influencer marketing is one of the fastest-growing marketing tactics, enabling brands to connect with more consumers – more organically. Benefits include:

  • It’s the hot, new thing – since 2012, influencer marketing has experienced growth upwards of 5,000%, which Google classifies as an official “breakout”
  • It’s valuable; the cost of influencer marketing is still much lower than what the service is actually worth
  • It breaks through the clutter of paid ads that consumers are, frankly, just sick of seeing
  • It’s organic; through strategic placement and distribution, influencer marketing weaves your brand, product or service into the fabric of your target audience’s daily lives

Based on your brand’s marketing objectives and target audience, we’ll hand-pick which influencers can best help you reach your goals, and work alongside them to create dynamic and engaging video content for distribution across their and our social media channels.

When you work with Bread n’ Butter you’re working with influencers such as:

THOMAS KELLER
James Beard award winner and voted Best Chef in America, Keller’s Napa Valley restaurant, The French Laundry, is perennially one of Restaurant Magazine’s Top 50 Restaurants in the World.

MARIO BATALI
Iron Chef Mario Batali believes that olive oil is as precious as gold and food is best when left to its own simple beauty. He is one of the most recognized chefs in the world, with a culinary empire that spans New York, Los Angeles, Las Vegas, Singapore, and Hong Kong.

WOLFGANG PUCK
Highly-decorated Austrian-born chef who has reached celebrity status around the world.

EMERIL LAGASSE
Emeril Lagasse is a James Beard award-winning celebrity chef, restaurateur, and television personality most notable for his Food Network shows and catchphrases “Kick it up a notch!” and “BAM!”

DANIEL BOULUD
A French chef and restaurateur with renowned restaurants in New York City, Las Vegas, Palm Beach, Miami, Montreal, Toronto, London, Singapore and Boston.

KEVIN RATHBUN
A transplant from Kansas City, chef and restaurateur Kevin Rathbun has made quite the name for himself in Atlanta – and in Travel & Leisure magazine.

BUDDY “CAKE BOSS” VALASTRO
The famous Italian-American chef who achieved fame as the star of the reality TV show, Cake Boss.

TODD GINSBERG
This guy knows his sandwiches. Famous in Atlanta for his many gourmet sandwich shops, Bocado, the General Muir and Yalla.

LINTON HOPKINS
One of the biggest names in Atlanta, Linton Hopkins is a James Beard award- winning chef and restaurateur with a penchant for hand-packing the world’s best burger patty…

ALTON BROWN
TV personality, food show presenter, author, actor, and cinematographer. He is the creator and host of the Food Network’s Good Eats, as well as the host and main commentator on Iron Chef America, Cutthroat Kitchen and Camp Cutthroat.