5 Tips for Building an Engaged Audience with Social Video

insights.newscred.com – July 2017

Ben Lerer, CEO of Group Nine Media, knows a thing or two about publishing video on social media.

Group Nine is one of the biggest digital media companies in the world. Its properties include Thrillist (men’s lifestyle), The Dodo (animals), and NowThisNews (current events). Group Nine can claim 4.5 billion social video views on more than 25 million hours of content – each month.

While much of that success comes from Group Nine’s ability to understand millennials and Gen Z and give them the content they crave, its practices are applicable to content marketers in nearly every industry. Read More >

Time Inc. is hungry for social food videos, too

digiday.com – March 2017

Better late than never. Time Inc. is following in the steps of Tastemade and BuzzFeed’s Tasty among others by diving into social food videos.

Launching March 2, Well Done is being produced by a 10-person video team out of Time Inc.’s test kitchens in Birmingham, Alabama. They’ll produce six to eight short vertical videos a day for Facebook, Instagram, Twitter, Snapchat and Pinterest. It’s overseen by Stacey Rivera, digital content director for Cooking Light and My Recipes and head of Time Inc.’s newly created digital food desk. Read More >

 

Just 15 months old, Tasty is driving BuzzFeed video

digiday.com – October 2016

Tasty is not just one of the biggest publishing brands on Facebook; it’s now the driving force behind the BuzzFeed video juggernaut.

In September, Tasty’s main Facebook page was the third-biggest video account on Facebook with nearly 1.7 billion video views, according to Tubular Labs. Viewership per video is also staggering: During the last three months, Tasty’s Facebook videos have averaged 22.8 million video views in the first 30 days alone. That’s better than BuzzFeed’s main Facebook page and the separate BuzzFeed Food account, which averaged 4.7 million views and 1.1 million views per video in the same timeframe. Read More >

 

Infographic: Why Influencer Marketing Works

contently.com – July 2016

Aren’t you more likely to buy a product if it’s recommended by a friend than if it’s pushed in your face by a brand? Of course you are (assuming they have good taste and don’t dress like the cast of The Jersey Shore at Burning Man).  This isn’t just conjecture. According to an infographic from influencer marketing platform The Shelf, 92 percent of consumers trust recommendations from other people—even if they don’t know them personally—over promotional content that comes directly from brands.  That’s why 65 percent of brands are already participating in influencer marketing. Smashbox Cosmetics recently launched an incubator for YouTubers to use their studio space and products. Many brands are also teaming up with photographers on Instagram to reach new audiences. Read More >

 

Adweek.com – June 2016

Food is inherently nostalgic. We all have memories of dishes that our family cooked or that we ordered at our favorite restaurants growing up, and we are constantly creating new food memories. These memories can be activated by sight or smell, and of course, taste. A slice of our favorite pizza or a meal at a hot new restaurant can cause a euphoric reaction in people, similar to what one feels when watching sports, listening to music or seeing a great film or Broadway production. They all evoke passion. Read More >

 

Tastemade rivals BuzzFeed for mobile food video views

usatoday.com – May 2016

The three partners who dreamed up Tastemade cooked up one winning meal for Millennials — food shows for mobile viewing. “There’s a whole new generation of young people,” who were just as interested in food as their parents when they watched it on TV, says Joe Perez. He founded Tastemade in 2012 with partners Steven Kydd and Larry Fitzgibbon. “They wanted to see it with people of their age, as opposed to having older stars doing it.”  Read More >

 

3 Marketing Lessons From The Viral Food Video Craze

socialmediaweek.org – April 2016

Food has the incredible power of capturing people’s attention, and brands are learning from this trend in order to create viral experiences that has people talking day after day.

It started out as the occasional BuzzFeed Food video, which showed a pair of hands making something delicious.

Then, a few more companies learned the viral impact of these videos, and before you knew it, there were more food videos on Facebook than cat videos, and that’s something worth examining. This trend predominated the second half of 2015, and that popularity carried on into the New Year. Read More >

 

Why 2016 Will Be the Year of Video Marketing

convinceandconvert.com – April 2016

January has come and gone, and February slipped out the door right behind it. Now it’s March, and you’re probably working hard to implement all those new campaigns and initiatives you developed in December. But did you set the right goals? And are you using the right tools to achieve those goals? The fact of the matter is, if you didn’t include a video marketing strategy as part of your broader content marketing plan, you’re missing out. Video isn’t just a nice afterthought. It’s a chance to take your marketing strategy into the stratosphere. Read More >

 

Restaurant Sales Surpass Grocery Sales for First Time

fsrmagazine.com – May 2015

Monthly sales at restaurants exceeded grocery stores sales for the first time on record, the National Restaurant Association noted. In his latest Economist’s Notebook commentary, the National Restaurant Association’s Chief Economist Bruce Grindy breaks down industry sales trends: For the first time on record in December, monthly sales at restaurants exceeded grocery stores sales, according to data from the U.S. Census Bureau. This development was hinted at through preliminary data releases in recent months, but was officially confirmed by today’s annual benchmark of Census data. Read More >

 

Video Content on Social Media is About to Boom

insights.newscred.com – August 2016

It’s no secret that video content is on the rise. By 2019, video content will be the driving factor behind 85% of search traffic in the US. Whether it’s Snapchat, Instagram, or Facebook, video content on social media is what marketers need to focus on in 2017. Additionally, marketers must understand how each social channel is optimizing its platform to allow for more video content in users’ feeds, and how brands are using video content to engage their followers. Read More >