3 Marketing Lessons From The Viral Food Video Craze

socialmediaweek.org – April 2016

Food has the incredible power of capturing people’s attention, and brands are learning from this trend in order to create viral experiences that has people talking day after day.

It started out as the occasional BuzzFeed Food video, which showed a pair of hands making something delicious.

Then, a few more companies learned the viral impact of these videos, and before you knew it, there were more food videos on Facebook than cat videos, and that’s something worth examining. This trend predominated the second half of 2015, and that popularity carried on into the New Year. Read More >

Just 15 months old, Tasty is driving BuzzFeed video

digiday.com – October 2016

Tasty is not just one of the biggest publishing brands on Facebook; it’s now the driving force behind the BuzzFeed video juggernaut.

In September, Tasty’s main Facebook page was the third-biggest video account on Facebook with nearly 1.7 billion video views, according to Tubular Labs. Viewership per video is also staggering: During the last three months, Tasty’s Facebook videos have averaged 22.8 million video views in the first 30 days alone. That’s better than BuzzFeed’s main Facebook page and the separate BuzzFeed Food account, which averaged 4.7 million views and 1.1 million views per video in the same timeframe. Read More >